Subscribers are from diverse ethnic backgrounds – data on Netflix subscribers by ethnicity found that more Hispanic and African Americans watch Netflix than their white counterparts. Most Netflix subscribers are based in the EMEA region (Europe, Middle East, and Africa), accounting for over 76 million of Netflix’s total global subscriber base. This marked an increase of around eight million subscribers compared with the previous quarter. Netflix had nearly 231 million paid subscribers worldwide as of the fourth quarter of 2022. How many paid subscribers does Netflix have? If you have Disney Plus? We've got a guide to the latest shows to hit the service, with instructions for how to watch the Marvel Netflix shows in order. Looking for what to watch next? Apple TV Plus looks like it has another hit coming, so check out our guide on how to watch WeCrashed online. Interestingly enough, Netflix's crackdown on password-sharing might actually be working. Which is another way of saying "Netflix would have more money to make new shows if you'd just pay." "Accounts are being shared between households," Long notes, before blaming this for "impacting ability to invest in great new TV and films for our members." Netflix's Chengyi Long, director of product innovation, is quoted as saying "We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans," before noting that those streams are different from the account-sharing in question. Variety notes that the test markets will also be getting the verification code treatment, so this is basically a ramping up of their previous actions. It sounds like this new strategy is akin to "hey, are you tired of keying your info in over and over again?" Typically, we've seen Netflix's current method for fighting account sharing in the form of asking users to re-log into their account on a device.
Analysis: Netflix is pushing cash and convenience
That test was a little more forceful, asking users to verify they're the account holder with a code that would be sent out or simply start a 30-day free trial for a new account. This follows a 2021 test that saw Netflix pushing users to verify that they're in the same household.
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